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The Real Estate Agent's Guide to FSBOs: Make Big Money Prospecting For Sale By Owner Properties |  | Author: John Maloof
Publisher: AMACOM
Category: Book
List Price: $19.95
Buy New: $9.55
as of 7/31/2010 05:40 CDT details
You Save: $10.40 (52%)
New (15) Used (12) from $9.54
Seller: jmpurselbooks
Rating:  14 reviews
Sales Rank: 272979
Media: Paperback
Pages: 240
Number Of Items: 1
Shipping Weight (lbs): 1
Dimensions (in): 8.8 x 5.9 x 0.8
ISBN: 0814400434
Dewey Decimal Number: 333.3383
EAN: 9780814400432
ASIN: 0814400434
Publication Date: October 24, 2007
Availability: Usually ships in 1-2 business days
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| Features:
| • | ISBN13: 9780814400432 | | • | Condition: USED - Very Good | | • | Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed |
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Product Description
There is perhaps no more challenging job in real state than that of the first-time agent. According to the National Association of Realtors, 86 percent of new real estate agents don't make it past their first year, and most of them give up due to frustration and the overwhelming start-up costs involved in the industry. But there is an untapped resource that will help you take your career to new heights--the For-Sale-By-Owner (FSBO) listing. Many homeowners try to sell their home without an agent, believing that they can find a buyer just as quickly and avoid paying a commission. But often, nothing can be further from the truth. Author John Maloof has built a stellar career by farming FSBOs. At the age of just 23, he made six figures his first year as a real estate agent using his prospecting plan. Now, in The Real Estate Agent's Guide to FSBOs, he shows you how you can do the same. Using these proven techniques, you will learn how to make a killing in the market by: * Finding FSBOs * Approaching prospects * Making a listing presentation that will convince even the most reluctant homeowner * Handling rejections * Formulating a marketing plan * Servicing listings * Building a referral base * Staging open houses * Closing Complete with Internet resources and a sample resume and log sheet, this is the one book that will show you how to make the most of this undiscovered, but profitable secret weapon.
Book Description
According to the National Association of Realtors, 86% of new real estate agents don’t make it past their first year. The majority give up due to frustration and the overwhelming start-up costs involved in the industry. But there is an untapped resource that will help agents take their careers to new heights—the For-Sale-By-Owner (FSBO) listing. Many homeowners try to sell their home, without an agent, believing that they can find a buyer just as quickly and avoid paying a commission. But often, nothing can be further from the truth. Author John Maloof has built a stellar career by farming FSBOs. He made six figures his first year as a real estate agent using his prospecting plan. Now, in The Real Estate Agent's Guide to FSBOs, he shows other agents how they can do the same. Using these proven techniques, agents will learn how to: • find FSBOs • approach a prospect • make a listing presentation that will convince even the most reluctant homeowner • handle rejections • formulate a marketing plan • service listings • build a referral base • stage open houses • close the sale Complete with Internet resources and a sample resume and log sheet, this is the one book that will show new agents and experienced Realtors alike how to make more money than they ever thought possible.
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| Customer Reviews:
Showing reviews 1-5 of 14
 More than I bargained for November 6, 2007
D. Pogorzelski
10 out of 10 found this review helpful
I have to say I thought that I'd already know most aspects of prospecting FSBOs but, there is so much more than I thought. What makes this book so good is that the author goes into detail about ways to convince FSBOs to list- he goes into specific sales techniques to use, as well as examples of dialog between you and your prospect. I wish all the books I had were this useful.
Great Guide for New Agents November 6, 2007
Drew B.
7 out of 7 found this review helpful
This is the perfect book for new agents who have no past sales or referrals to rely on. It seems that these techniques were always here but most agents never used them because they just don't know how to. I've read a few other real estate sales books and they talk about the same things. This book has a very realistic approach to prospecting for FSBOs. I'm excited to get started using some of these techniques. I would definitely recommend this book.
A guide that WILL generate more listings January 29, 2008
Joel Schaub
5 out of 5 found this review helpful
A tool that will grow your business. It is as simple as that. As a seasoned mortgage professional, my day to day business centers around top producing agents. I recently bought 10 copies of THE REAL ESTATE AGENT'S GUIDE TO FSBO'S. The books have been given to my top agents as well as agents who have just began. The feedback I have personally recieved from the book has been overwhelming POSITVE. ALL of them have been able to generate more listings by utilizing the techniques in this book. An easy decision for under twenty dollars!
Fantastic Book for the New Agent! November 29, 2007
L. Howell (Elkhart, IN)
5 out of 6 found this review helpful
After passing the required class, passing the state exam and finding a broker, I was ready for business but needed some help beyond all of that! FSBOs in my area pop up all the time. I needed to figure out a way for them to use me. I needed to get my name out there and this book gave me ideas on how I was going to do it. After finishing the book I have put John's ideas in place and have the logs he suggested in place and started contacting FSBOs this week. This book was a great and gave me the determination, insight and courage to call on FSBOs. A must read for all new agents.
The Best New Real Estate Guide to FSBOs January 14, 2008
Kathy Garcia (Elmwood Park, Illinois United States)
2 out of 2 found this review helpful
FSBOs are becoming easier to list than ever before. This is a great book for those agents currently battling the slow real estate market. The author provides templates to organize FSBOs and gives many dialogue settings that get you comfortable with what to say when you begin calling them. Overall, the book offers up many ways to build your listing inventory by prospecting FSBOs. The author also shows how to use fundamental over-the-phone sales techniques to close for the listing appointment. I would definitely recommend this book, especially to new agents.
Showing reviews 1-5 of 14
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