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How to Succeed in Commercial Real Estate |  | Author: John L. Bowman
Publisher: Mesa House Publishing
Category: Book
List Price: $21.95
Buy New: $14.00
as of 7/31/2010 05:10 CDT details
You Save: $7.95 (36%)
New (7) Used (14) from $12.02
Seller: Business Books 4 Less
Rating:  21 reviews
Sales Rank: 182338
Media: Paperback
Pages: 316
Number Of Items: 1
Shipping Weight (lbs): 1.1
Dimensions (in): 9.1 x 5.9 x 0.8
ISBN: 0940352168
Dewey Decimal Number: 333
EAN: 9780940352162
ASIN: 0940352168
Publication Date: October 2004
Availability: Usually ships in 1-2 business days
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Product Description
How to Succeed in Commercial Real Estate is a comprehensive, practical book for those considering entering the field of commercial real estate, those just beginning in the business, as well as experienced brokers and sales managers who want to evaluate and strengthen their current strategiesespecially those related to listings, negotiations, contracts, and sales. The author provides a straightforward overview of the business of selling commercial property, including coverage of the four main specialty areas retail, office, industrial, and investmentas well as crossovers and emerging specialties. Rather than pumping a "get rich quick" approach to selling, the author shows brokers that they dont have to sacrifice integrity and ethics to remain competitive and deal oriented. The book includes detailed coverage of Choosing a company and a specialty thats a good fit for you.
Sales strategies and sales points specific to commercial real estate, including practical suggestions for countering other brokers.
The importance of focusing on exclusive listings, how to find and get the best prospects, and the most effective strategies for marketing the property.
Standard parts and points of negotiation for contracts and forms, including earnest money agreements, leases, options, listings, counter offers, and fee schedules.
Rent and how it is calculated and quoted, including triple net, modified net, gross, and full service leases.
Technical knowledge including agency, law, appraisal, taxation, zoning, surveys, environmental investigations, investment analysis, risk comparison, exchanges, financing, and property management.
The pros and cons of going independent and how to decide if its the right move for you. Written in an engaging, straight-talk style, the author shares a wealth of other practical knowledge reaped from 30 years in the business.
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| Customer Reviews:
Showing reviews 1-5 of 21
 A plain-terms guide to buying commercial property January 7, 2005
Midwest Book Review (Oregon, WI USA)
32 out of 34 found this review helpful
How To Succeed In Commercial Real Estate is a plain-terms guide to buying commercial property, drawn from the author's experience in 30 years of the business. Chapters cover points specific to commercial real estate, including suggestions for countering other brokers; the importance of exclusive listings; how rent is calculated and quoted; technical knowledge with regard to law, appraisal, taxation, zoning, surveys, and environmental investigations, among other topics; the pros and cons of going independent; and much more. A no-nonsense guide accessible to readers of all familiarity levels with the world of real estate, and highly recommended reading for anyone about to take the plunge and invest thousands or even millions of dollars into commercial property.
A great primer for someone about to take the plunge April 26, 2005
JA from CT (Connecticut)
16 out of 17 found this review helpful
For someone looking to enter the brokerage side of the business I found this book to be a great primer. The book is not meant to be an in depth educational tool so the person who gave it such a negative review probably was expecting something completely different. If your new to commercial brokerage or looking to get into it, this book will help you with some key issues and highlight some important areas about the business that you may not have known. For instance, the difference in working for a regional or a national and selecting your firm to work for, your area of specialty, some key terms and vocab you need to know and common mistakes made by newbies that you can look out for and avoid. If you have been in the business for a couple of years, then this book probably won't help you too much but if you're about to start interviewing with firms I highly reccommend reviewing this book beforehand to get you thinking on the right track and asking the right questions.
Good Commercial RE Primer April 7, 2006
Arizona Cowboy (Gilbert, AZ)
9 out of 9 found this review helpful
How to Succeed in Commercial Real Estate is a very good book that will give aspiring Comm RE professionals more than enough information to:
1) Determine if the career may be a good fit
2) Evaluate which specialty may be the best fit
3) Determine the type of Office to work for
4) Develop and maintain a "prospect" base
5) Avoid pitfalls that will cause loss of favor with clients, prospects, and fellow professionals
Most of the things that the book is light on (like where to get the prospect lists) need to be worked out with the training broker. Doesn't seem like the author has held much back.
By studying this book you will not feel like a Commercial Broker however you will feel like you can identify the qualities of a Commercial Broker and thus aspire to be one in an effecient manner.
How to Succeed in Commercial Real Estate July 3, 2006
Kevin J. Crowley (Des Moines,IA)
7 out of 7 found this review helpful
John Bowman creates a realistic overview of the Commercial Real Estate industry, including the opportunities and the risks involved how you start and build a career. A must read for anyone considering a career in the business.
How to succeed in Commercial Real Estate July 25, 2006
David A. Diaz, Sr. (Los Angeles, Ca)
6 out of 6 found this review helpful
YOU ARE ONLY GOOD AS THE TOOLS YOU HAVE!. If I had this TOOL, "How to succeed in Commercial Real Estate", when I first stated, I would not have faced all the bumps and brambles in this business. Stay the course, as noted in the book, and you will definitly succeed in this Business. A True Five Star!
Showing reviews 1-5 of 21
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